Job Title: Membership Manager
Reports To: Director Fund Development and Strategic Relations
FLSA Status: Exempt
Approved By: CEO
Approved Date: 5-1-2018
I. Purpose & Summary of Position
The Texas Council on Family Violence is a statewide organization representing a network of domestic violence programs that provide direct services to victims and their families, and serves as the voice of victims at the state level while working with local communities to create strategies to prevent family violence.
The Membership Manager manages all membership responsibilities, including marketing, recruitment, and retention of members and assists the Director Fund Development and Strategic Relations with the annual fund. Requires high energy, maturity, and attention to detail.
II. Priority functions / Accountabilities
A . Membership Services – Coordinates and manages all membership responsibilities
- Ensure membership processes follow TCFV Bylaws and Membership Policies and Procedures and maintain accurate member data profiles.
- Maintain effective recruitment, renewal, and payment processes.
- Prepare and generates membership reports.
- Plan, prepare and attend the annual general membership meeting and member appreciation events.
B. Membership Marketing – Develops and implements a comprehensive annual membership and marketing plan aimed at increasing TCFV’s membership and its perceived value:
- Recruit new sustainable members by strategically reaching out to targeted markets.
- Build and enhance relationships with individual and program members and lead member acknowledgement and recognition efforts.
- Build, cultivate and maintain networking opportunities and advocacy with programs that intersect with those offered by family violence service providers.
- Create marketing and communications campaigns including direct mailings, emails and social media postings, visiting and calling prospective members.
- Develop membership marketing materials and train staff in their use to promote TCFV and membership.
- Identify areas of improvement with the membership website and database and develops efforts to promote and increase member use.
C. Supporter Cultivation – Develop, implement, and evaluate the annual supporter communications plan.
- Lead and execute TCFV’s supporter communications campaigns, including social media, email, blogs and The River newsletter, in collaboration with teams.
- Identify and support opportunities to integrate TCFV’s communications and marketing efforts.
- Collaborate with TCFV teams to identify relevant topics and write compelling content for TCFV’s communications to expand TCFV’s reputation as the statewide expert and a national leader on domestic violence topics.
- Manage the development and implementation of the Go Purple Toolkit, including creation of new public awareness materials.
D. Financial / Administrative:
- Utilize agency’s resources responsibly.
- Accurately report on grant activities, including contributing information for agency’s funding applications.
- Prepare, manage, and adhere to annual budget for membership and annual fund project activities.
III. Minimum Knowledge, Skills, and Abilities Required: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Thorough understanding of association membership operations, marketing, recruitment and retention, preferably with three years’ experience on an association membership staff in a nonprofit or professional society.
- History of innovatively growing membership through multiple channels including web, direct marketing, and social media.
- Knowledge of the issues and circumstances faced by those experiencing domestic violence.
- Exceptional customer service skills.
- Excellent written and verbal communication skills for presentation and written publication for internal and external distribution.
- Comfortable speaking with members and nonmembers on the phone.
- Self-starter, able to work independently, enjoys creating and implementing new initiatives.
- Dedicated, energetic and detail oriented and thrives in a dynamic environment
- Available to travel overnight extensively.
- Strong team building and leadership skills to effectively coordinate Coalition activities through vision, strategic planning and expertise.
- Demonstrated ability to multi-task and work under tight and/or changing timelines; disciplined time management skills to coordinate and prioritize own and others’ activities, evaluate progress and provide feedback; and to reallocate resources to complete activities within set deadlines.
IV. Working Conditions and Environment/Physical Demands: Ability to read, write and converse in English, to travel as needed and tolerate prolonged sitting or standing. Must possess the emotional and physical stamina to deal with a variety of stressful situations, such as: responding to complaints; handling difficult internal and external interactions; effectively working long and, at times, odd hours; maintaining a sense of humor throughout.